Pricing without seat tax
Seat taxes train teams to ration access. A Backend Platform should price the surface you actually run.
LUNO ProductProduct
LUNO product team — Backend Platform for humans and agents
Traditional CMS pricing often meters humans who click in an admin UI. That made sense when the product was “editor seats.” It makes less sense when agents, APIs, and embeds are first-class operators of the same backend.
Per site, then per organization
LUNO’s Free, Solo, Standard, and Business plans are per site. Agency is per organization with included sites. The unit matches how backends are deployed — not how many people occasionally open Console.
What stays free to start
You can evaluate MCP, embed, forms, SEO basics, 2FA, and the public API on Free without a credit card. Upgrade when the site or org actually needs more capacity — not when a fifth teammate needs a login.
For a plan matrix and CMS comparison posture, see Pricing and Compare. Commercial detail stays off the homepage so the mission line stays clean.