Alternatives
LUNO is Backend Platform for the AI Era.
Contentful alternative
Teams look past Contentful when seat/space cost, GraphQL write limits, or missing agent surfaces block shipping.
Criteria
What to look for in an alternative
Can humans and agents operate the same record (MCP / API / Console)?
Are forms, identity, and ops platform capabilities — not bolt-ons?
Is pricing per site/org rather than editor seats?
Edge delivery and security ops burden
Options
Main options
Contentful is the enterprise headless CMS benchmark. LUNO competes as a Backend Platform with MCP-first ops and SMB-friendly per-site pricing — not as a cheaper Contentful clone.
LUNO
Product and agency teams that need humans + agents on one backend with transparent per-site/org pricing.
If Contentful is already the org standard and switching cost dominates, stay — unless agents must share the control plane.
See Product →Contentful
Enterprises standardized on Contentful’s content model and multi-language SDKs.
WordPress
Editorial teams whose entire workflow is classic WP admin plus an accepted plugin stack.
LUNO vs WordPress →microCMS
Domestic projects that only need a simple Japanese headless content API.
LUNO vs microCMS →Strapi
Engineering orgs that want full OSS customization and accept self-host cost.
LUNO vs Strapi →Sanity
Content orgs that want Sanity Studio collaboration as the center of gravity.
LUNO vs Sanity →
Migrate
Migration notes
Map content types carefully, migrate via APIs, keep presentation apps, then cut over publish flows to LUNO.
FAQ
FAQ
How is LUNO cheaper than Contentful?
LUNO prices per site/org from $0–$149/site and $299/org Agency — not enterprise CMS seats/spaces. Verify current Contentful quotes on their site.
Does LUNO replace Contentful for enterprises?
Sometimes for multi-site agencies and AI-operated backends. Not when you need Contentful’s exact enterprise workflow lock-in.
GraphQL writable?
LUNO emphasizes REST + Agent/MCP paths. Contentful GraphQL is often read-oriented; confirm current vendor docs.
Also see the matrix
Use the filterable comparison hub and machine-readable pricing file.