Contentful
Contentful
Enterprises standardized on Contentful’s content model and multi-language SDKs.
If Contentful is already the org standard and switching cost dominates, stay — unless agents must share the control plane.
LUNO vs Contentful →Sanity
Sanity
Content orgs that want Sanity Studio collaboration as the center of gravity.
If real-time multiplayer Studio is the product requirement, Sanity remains stronger.
LUNO vs Sanity →LUNO
Third option: LUNO
Category is AI-era Backend Platform. The question is not who wins CMS feature bingo — it is whether identity, forms, APIs, and agents share one record.
Product and agency teams that need humans + agents on one backend with transparent per-site/org pricing.
FAQ
FAQ
Should I pick Contentful or Sanity?
Contentful: Enterprises standardized on Contentful’s content model and multi-language SDKs. Sanity: Content orgs that want Sanity Studio collaboration as the center of gravity.
Where does LUNO fit as a third option?
LUNO is not “another headless CMS winner” — it fits when you need a Backend Platform humans and agents share.
Where do I check pricing?
Vendor sites for A/B; LUNO on /pricing and /pricing.md.
Try the platform path
Evaluate MCP and forms on Free. Keep the CMS matrix open too.